{"id":12550,"date":"2024-03-28T09:58:23","date_gmt":"2024-03-28T02:58:23","guid":{"rendered":"https:\/\/www.themyth.co.th\/?p=12550"},"modified":"2025-02-20T10:55:53","modified_gmt":"2025-02-20T03:55:53","slug":"thailand-car-fragrance-market-insight-2024","status":"publish","type":"post","link":"https:\/\/www.themyth.co.th\/en\/thailand-car-fragrance-market-insight-2024\/","title":{"rendered":"THAILAND CAR FRAGRANCE MARKET INSIGHT 2024"},"content":{"rendered":"
\n
Air pollution is getting more severe nowadays, rising of air purifier demands or pollution protection are clearly noticed with the new launch of product claims. Consumers are more concerns about air quality as one of their top concerns. The claim benefits for disinfectant, anti-virus and anti-bacteria are the priority in new products launch.<\/div>\n
<\/div>\n<\/div>\n
\n
What products benefits which Thai consumers expected to get from car fragrance there are the followings:<\/div>\n
45% Made with natural ingredients<\/div>\n
40% Improve the respiratory system<\/div>\n
39% prefer anti-virus or anti-bacteria in Air<\/div>\n
31% prefer automatic disinfectant spray<\/div>\n
<\/div>\n<\/div>\n
\n
Thai customers insight I for car fragrance market is car fragrance consumers need good air quality and enhancing the cleanliness in car<\/div>\n
50% of Thai consumers are loyal to the car fragrance brand<\/div>\n
47% of the car fragrance user interested in anti-virus or anti-bacteria in the air<\/div>\n
37% interested in automatic air disinfectant in car<\/div>\n
<\/div>\n<\/div>\n
\n
Who is the Thai loyal customers for car fragrance market?<\/div>\n
54% in the age between 25-44 years old<\/div>\n
60% live in urban<\/div>\n
29% mid income earner between 20,001-35,000 THB<\/div>\n
25% posses the financial stability<\/div>\n
42% live with the life partner<\/div>\n
36% live with children<\/div>\n
65% have full time work<\/div>\n
<\/div>\n<\/div>\n
\n
Thai customers insight II Thai consumers expect air freshener coming with health benefits. Air Refreshment Spray is the most popular category for Thai Market.<\/div>\n<\/div>\n
\n
22% of Thai consumers found that it\u2019s difficult to have the same favorite scent for the whole family<\/div>\n
35% don\u2019t like the traditional car fragrance which is made of toxic chemical<\/div>\n
31% of Thai prefer automatic air purifier<\/div>\n
43% agreed that air quality is one of top 3 concerns in environmental issues<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Air pollution is getting more severe nowadays, rising of air purifier demands or pollution protection are clearly noticed with the new launch of product claims. Consumers are more concerns about air quality as one of their top concerns. The claim benefits for disinfectant, anti-virus and anti-bacteria are the priority in new products launch. What products […]<\/p>","protected":false},"author":1,"featured_media":12551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[160],"tags":[],"class_list":["post-12550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-right-home"],"_links":{"self":[{"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/posts\/12550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/comments?post=12550"}],"version-history":[{"count":1,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/posts\/12550\/revisions"}],"predecessor-version":[{"id":12552,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/posts\/12550\/revisions\/12552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/media\/12551"}],"wp:attachment":[{"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/media?parent=12550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/categories?post=12550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themyth.co.th\/en\/wp-json\/wp\/v2\/tags?post=12550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}